Penetration pricing can be risky because it can result in an initial loss of income for the business. This strategy draws attention away from other businesses and can help increase brand awareness and loyalty, which can then lead to long-term contracts. Penetration pricing strategy aims to attract buyers by offering lower prices on goods and services than competitors. Here are 14 different pricing strategies that you should consider as a small business owner.

Although it could be useful for your business, it also could end up crippling your company.Ī good rule of thumb to remember when pricing products is that your customer base won’t purchase your product if it’s set too high, but your business won’t be able to cover expenses if you price it too low.Īs we’ve just identified, project management and strategic, actionable decisions go into setting the price of a product. In these cases, you may be willing to sacrifice profit margins in order to focus on competitive pricing, but you must be careful when engaging in an action like this. For instance, you may opt to set the cost of a good or service at a low price to maintain your hold on market share and prevent competitors from encroaching on your territory. Contrary to popular belief, pricing strategies aren’t always about profit margins. Choosing the right price for a product will allow you to maximize profit margins if that’s what you want to do.

Pricing strategies are useful for numerous reasons, though those reasons can vary from company to company.

It’s an all-encompassing term that can account for things like: In short, a pricing strategy refers to all of the various methods that small businesses use when setting prices for their goods or services.

Dynamic pricing strategy